Stationsplein, Centrum – The Amstel Passage Central Store

Sat literally within Centraal Sation, the Amstel Passage is a connecting tunnel between the myriad transit options and Amsterdam’s city center. This passageway is dedicated to short-term bookings: perfect for showcasing young, temporal, upcoming brands one after another down the corridor. Sizzling neon lights illuminate the high-contrast aesthetic; reminiscent of a 90s diner, the passage evokes a sense of retro-modernism. There’s multiple options for brands to plug & play in the corridor, from size of storefront, storage options and storefront positioning. All locations start as a blank slate, so cosmetic changes are possible, but no significant modifications can be made.