D'Arblay Street - The Jade Boutique

Set in the heart of Soho, moments from Berwick Street and a short walk from Oxford Circus and Tottenham Court Road, D’Arblay Street has plenty of character. Its deep green period shopfront is framed by traditional panelling, burnt orange awning and brass detailed doors, while tall glazed windows give the store a strong presence on the street. The front windows open outwards to form serving hatches, creating a natural extension of the retail space onto the street and offering an opportunity for considered brand activations, product launches and direct engagement with customers. Inside, crisp white walls, warm oak floorboards and black track lighting offer a clean backdrop. Floor to ceiling curtains screen off the rear of the store, with built in black shelving and a drinks fridge offering useful storage. With plenty of power points throughout, it suits fashion, beauty, lifestyle, music and design led brands looking for a polished, intimate store in one of London’s most creative neighbourhoods.