Denmark Street, Soho - Smart Pop-Up Space

Nestled on Denmark Street in the heart of Soho, the Smart Pop-Up Space is a 2,000 sq ft cutting-edge venue designed for immersive brand experiences. With interactive 8K screens spanning two walls and the ceiling, directional sound, and atomised scent capabilities, this space allows you to fully engage visitors in multi-sensory product trials and digital storytelling. A more intimate counterpart to The Now Building, it’s perfect for experiential launches, tech showcases, or interactive installations. The space also features three digital canvases, including two floor-to-ceiling screens and a digital ceiling, giving brands total flexibility to showcase content in innovative ways. With a clean, contemporary layout, it’s ready for experiential activations that capture attention and drive engagement.