La collection Soho

Urban culture and the avant-garde at London’s very core

These grimy streets were once famous for punks and red lights. Now it’s an eclectic mix of businessmen, media types and musicians, along with the odd drag queen who pass by. The central shopping attraction is the pedestrianised Carnaby Street – the 60s mecca, now lined with ambitious young brands – and crowned by the beautiful, mock-Tudor façade of Liberty.

Called many things - grimy, loud, experimental – Soho is above all very, very cool.

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